Why you should #eyclothing

Everyone's obsessed with hashtags. Instagramn is, twitter, lookbook.nu, and even Facebook now have joined the craze of hashtagging. For those of you who aren't aware of the obsession of hashtagging and its impact I would recommend this video here. As you may of noticed, Express Yourself Clothing store has started a new campaign on our social media. #Eyclothing and you'll find an array of pictures from our managers and apprentices on social media sites. You're probably asking right now what's the big deal about using a hashtag. Hashtags are (in my opinion as a social-media-guru) a form or means to connect with someone over a common bond. For example, if you shop at Express Yourself Clothing store and find a really cute dress and use the hashtag #eyclothing after snapping a selfie in that dress, others (such as your friends for example) will be able to see where you got the dress, click on the hashtag, and see what other great people have found at the store. Plain and simple: it's publicity. Express Yourself is different in many ways. One of the is our social mission, we are a non-profit that aims to empower and educate young adults on how to run a small business (specifically fashion oriented). In order for our store to thrive, we need people such as yourself to come into the store, donate, buy, and snap a selfie of yourself showing off what you got! In addition to having a great social mission, we at Express Yourself aim to have great prices. If you've noticed our sign hanging outside our store (which is shown in a picture in our last post) you can see that a large percentage of our outfits are under $20. You can't even find that at Forever 21 itself. We offer low prices and all sizes because we believe that everyone should be able to look fabulous. So next time you stop into our store snap a selfie! Regardless of whether or not you make a purchase help spread the word about your experience at the store. It will help our store's mission grow, as well as give you a great confidence booster. So stop on by and hashtag #eyclothing away!


We can't wait to see those selfies :)

Sabrina Kennelly
Director and Social Media and Public Relations at Express Yourself Clothing Store.